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Sanford Healths Marketing Efforts Receive Top Honors

Three of Sanford's 2007 marketing campaigns have received highest honors from the advertising industry.

(Sioux Falls, SD) Three of Sanford’s 2007 marketing campaigns have received highest honors from the advertising industry. Sanford came home with seven Gold Addy’s, three Silver Addy’s and one Best of Class award at the 42nd South Dakota ADDY® Awards on Saturday. The honors mark one of the highest award totals won by one organization in the last twenty years.

The South Dakota Addy® Awards honor the best creative work in the state, as judged by marketing experts from around the country.

“To have marketing specialists recognize our work shows us we have successfully captured the mission and passion of Sanford Health,” said Mark Johnston, Sanford Health Vice President of Administration.  “Sanford looks to educate everyone in our markets about the importance of health and healthcare, and our marketing really brings that message to life.”

The campaigns honored on Saturday night included The Gift, Life is Beautiful and Women’s Dance. All three were created in partnership with local marketing and advertising agency, Lawrence & Schiller.

“The challenge to the combined marketing teams was to capture the importance and magnitude of the projects and then give them the look and feel that would match Sanford’s new national presence,” said Mark Glissendorf, Vice President of Multimedia Services at L&S. “There’s a lot of truth to the old adage that great clients inspire great work.”

The Gift campaign rolled out on February 3, 2007 to announce Denny Sanford’s $400 Million gift and introduce the name change from Sioux Valley Hospitals & Health System to Sanford Health. The campaign incorporated branding, public relations, employee communications, an interactive website and a national multimedia advertising campaign. Originally intended to run for 13 weeks, the campaign so successfully accomplished its mission that the team decided to cut it short after only four weeks.

The Life is Beautiful multi-media campaign followed The Gift to reinforce the Sanford brand and again show audiences they’re a part of something big. Through a great deal of negotiating, the team was able to secure the music from band Vega4, a song that has aired on several network television programs since.

The Women’s Dance campaign, winner of the “Best of Class” award, promoted the Women’s Center of Excellence with the tagline, “All kinds of care, for all kinds of women.” The campaign featured women from all stages of life dancing to a customized song created just for Sanford, and appeared on network television, electronic and mall billboards and in local magazines.

“Everyone at Sanford has a mission to make a difference in the lives and health of those we touch. It’s that passion that inspired our creative work,” added Johnston.

View the Winning Spot: 'All kinds of care, for all kinds of women.'

View the Winning Spot: 'The Gift'

View the Winning Spot: 'Life is Beautiful.'

Stacy Bauer Jones | Media Relations Coordinator
(605) 328-7056 |