National Research Corporation Names Sanford Medical Centers

National Research Corporation (NRC) is pleased to publicly recognize the nation's top hospitals as 2010/2011 Consumer Choice Award winners.

Contact:
NRC: Ryan Donohue or Erin Sorensen (402) 475-2525
Sanford Health Fargo Region: Andrea Voorhees (701) 200-6080
Sanford Health Sioux Falls Region: Stacy Jones (605) 328-7056

FOR IMMEDIATE RELEASE

(Lincoln, Neb.) – National Research Corporation (NRC) is pleased to publicly recognize the nation's top hospitals as 2010/2011 Consumer Choice Award winners. For the fifth year in a row, Sanford USD Medical Center Sioux Falls and Sanford Medical Center Fargo have been selected. The award identifies hospitals which healthcare consumers have chosen as having the highest quality and image in over 300 markets throughout the U.S. This is the fifteenth year NRC has awarded hospitals whose consumers have recognized them for providing the highest quality healthcare.

"After several years in a row, we are humbled by this honor," says Charles O'Brien, MD, president, Sanford USD Medical Center Sioux Falls. "We are always looking for ways to improve care for our patients, and this award verifies our efforts."

"We have some of the most talented, dedicated and passionate staff and physicians – this recognition is possible through their hard work." says Dennis Millirons, president, Sanford Medical Center Fargo.

Ginny Martin, President of NRC's Ticker Division, said winners are determined by consumer perceptions on multiple quality and image ratings collected in the company's Healthcare Market Guide Ticker? study. Of the 3,200 hospitals named by consumers in the study, the winning facilities rank highest in their Core Based Statistical Areas (CBSAs), as defined by the US Census Bureau. The Ticker study surveyed over 250,000 households representing over 450,000 consumers in the contiguous 48 states and the District of Columbia.

"Healthcare has become an increasingly important issue across the country and empowered consumers are making decisions for themselves and their families when selecting their healthcare facilities and services," Martin said. "As care options multiply and financial challenges remain strong, consumer perception of quality continues to grow in importance. Dedication to providing high quality healthcare has become essential for all hospitals. In the face of adversity, these Consumer Choice award winners exemplify the dedication it takes to provide quality healthcare to their communities, and we are please to honor them through the eyes of their patients."

NRC's Ticker Survey is the nation's largest and most comprehensive study of its kind. No other study used to measure hospital performance and preferences contains more consumer responses than NRC's study. The study has a margin of error of + or – 0.2 percent at a national level. Co-winners are named when scores fall within the statistical margin of error for a given market.

National Research Corporation (NASDAQ: NRCI) is an industry leader, with more than two decades of experience in healthcare performance measurement and improvement.

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