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National Research Corporation Names Sanford USD Medical Center Top Hospital

Sanford USD Medical Center Selected for 4th Consecutive Year

(Lincoln, NE) – National Research Corporation (NRC) is pleased to publicly recognize the nation's top hospitals as 2009/2010 Consumer Choice Award winners. For the fourth year in a row, Sanford USD Medical Center was selected. The award identifies hospitals which healthcare consumers have chosen as having the highest quality and image in over 300 markets throughout the U.S. This is the fourteenth year NRC has awarded hospitals whose consumers have recognized them for providing the highest quality healthcare.

"Consumers are healthcare's most important advocates. They have the power to choose where and who to go to for their healthcare needs, and I am proud to once again have Sanford USD Medical Center be recognized as one of the highest quality care organizations in the nation," said Charles P. O'Brien, MD, President, Sanford USD Medical Center. "It is the clinical expertise of our staff and physicians that sets a high standard of care we are very proud of."

Ginny Martin, President of NRC's Ticker Division, said winners are determined by consumer perceptions on multiple quality and image ratings collected in the company's Healthcare Market Guide Ticker? study. Of the 3,200 hospitals named by consumers in the study, the winning facilities rank highest in their Core Based Statistical Areas (CBSAs), as defined by the US Census Bureau. The Ticker study surveyed over 250,000 households representing over 450,000 consumers in the contiguous 48 states and the District of Columbia.

"Healthcare has become an increasingly important issue across the country and empowered consumers are making decisions for themselves and their families when selecting their healthcare facilities and services," Martin said. "As care options multiply and financial challenges remain strong, consumer perception of quality continues to grow in importance. Dedication to providing high quality healthcare has become essential for all hospitals. In the face of adversity, these Consumer Choice award winners exemplify the dedication it takes to provide quality healthcare to their communities, and we are please to honor them through the eyes of their patients."

NRC's Healthcare Market Guide Ticker is the nation's largest and most comprehensive study of its kind. No other study used to measure hospital performance and preferences contains more consumer responses than NRC's study. The study has a margin of error of + or – 0.2 percent at a national level. Co-winners are named when scores fall within the statistical margin of error for a given market.

National Research Corporation (NASDAQ: NRCI) is an industry leader, with more than two decades of experience in healthcare performance measurement and improvement.