National Research Corporation Names Top Hospitals

Sanford USD Medical Center Wins 2007/08 Consumer Choice Award.

Sanford USD Medical Center Winner 2007/08 Consumer Choice Award

Lincoln, Neb. – National Research Corporation (NRC) is pleased to publicly recognize the nation’s top hospitals as 2007/08 Consumer Choice Award winners. The award identifies hospitals which healthcare consumers have chosen as having the highest quality and image in over 190 markets throughout the U.S. This is the twelfth year NRC has awarded hospitals whose consumers have recognized them for providing quality healthcare services. Sanford USD Medical Center won the award for the Sioux Falls, South Dakota area and is the only hospital in the state to make this year’s list.

NRC Chief Executive Officer Michael D. Hays said winners are determined by consumer perceptions on multiple quality and image ratings collected in the company’s annual NRC Healthcare Market Guide® study. Of the 3,200 hospitals named by consumers in the study, the winning facilities rank highest in their Metropolitan Statistical Areas (MSA’s), as defined by the U.S. Census Bureau.The 2007/08 NRC Healthcare Market Guide study surveyed over 200,000 households representing over 400,000 consumers in the contiguous 48 states and the District of Columbia.

"Consumers play an increasing role in selecting their healthcare facilities and services," Hays said. "As more healthcare quality information is made publicly available, we expect this trend to increase.These organizations are selected for the Consumer Choice Awards by the community residents they serve. We are pleased to honor these facilities for their dedication to quality healthcare in the eyes of their patients."

The 2007/08 Healthcare Market Guide is the nation’s largest and most comprehensive study of its kind. No other study used to measure hospital performance and preferences contains more consumer responses than NRC’s study. The study has a margin of error of + or – 0.2 percent at a national level.Co-winners are named when scores fall within the statistical margin of error for a given market.

National Research Corporation (NASDAQ: NRCI) is an industry leader, with more than two decades of experience in healthcare performance measurement and improvement.

Sanford USD Medical Center is the largest medical facility in the region providing a variety of healthcare services.


Contact:
Members of the media with questions can contact Sanford Health Media Relations at (605) 366-2432.

Stacy Bauer Jones | Media Relations Coordinator
(605) 328-7056 | jonesst@sanfordhealth.org